Since switching my diet to plant-based, I’ve watched the food industry expand to cater to vegan eaters. From Gregg’s vegan sausage roll to KFC’s vegan burger; many restaurants now offer inclusive menus. The fashion market hasn’t expanded as fast, but vegan, cruelty free beauty products is a prevalent trend.
Here are three animal friendly brands worth considering for your 2020 beauty shopping:
Disclaimer: The products below have been gifted to me. I do not receive commission or payment for any links you click or items you choose to purchase. Opinions are mine alone.
Cake: Sulfate-Free Thickening Volume Shampoo & Conditioner
My fine hair loves feeling greasy. Trying to find hair products which add volume and remove grease (while keeping a shine) rarely goes well. Sometimes I imagine myself a chemist, dabbling with formulas in tiny portions to avoid upsetting a balance.
Cake’s volume shampoo and conditioner caught my eye with its pink packaging and positive reviews on scent. And that’s 50% of my adoration. After a long day (typically including a workout), my hair remains with a tropical, coconut fragrance. (I actually got my family to smell my hair to back up my claims). Using natural ingredients and “super proteins”, Cake adds hydration and hair plumpness.
It took me a couple of weeks to notice a difference with the volume. Despite agreeing to the claims: thickening and weightlessly cleansing, I’d say the greatest thing about the products is hair shine. Never has my hair felt so shiny! The conditioner doesn’t have enough richness to cure my frizzy strands (it’s amazing as a light-weight item) during winter but I’m purchasing the shampoo the minute my bottle runs out.
Antipodes: Kiwi Seed Oil Eye Cream
Antipodes is a certified organic, natural, cruelty free brand with a vegan status. When acne bloomed across my face, I enjoyed smothering Antipodes facial mud mask on every spot. According to the website, their Kiwi eye cream will “stimulate synthesis of collagen production in human skin cells by up to 82%”.
Throughout my time working on cosmetic counters, I repeatedly told customers this memorable fact: ‘skin around our eyes is 30% thinner than the rest of our face’. Customers would murmur a gasp and request an eye cream recommendation – one never personal. I didn’t buy eye creams – they’re expensive and insignificant until I’m older. Somehow my 18-year-old-self became older and now I’m out of excuses.
Thank goodness because since using, I’ve realised how badly my eyes needed extra TLC. I assumed their dryness was due to dehydration from cold weather. The Antipodes cream has a cooling sensation which is nice in the morning. It’s difficult for me to compare against other eye creams, though I’m happy with my results. If I was to change anything, I’d prefer the recyclable jar to be packaged in a bottle with a pump. Additionally, some eye creams advise you to apply right under your eyes (near the inner corners) whereas this one suggests to only use around. It’s been a few weeks applying and I’m not yet near half-way to finishing.
Guava & Gold: Paradise Found Collection
Guava & Gold captures holiday scents – tropical, romantic, wish you were here… Immediately upon reading the Paradise Found description: tuberose, Arabian jasmine, golden amber and pink cedar, yellow freesia, pear blossom, I knew this range would suit my cruelty free beauty routine.
If the ingredients aren’t captivating enough, there’s the luxurious look and individual scents to also discover in the individual products. For instance, the conditioner features coconut, avocado and manuka oils; the shimmering body oil additionally blends macadamia and almond. The oil was difficult for me to dispense – quickly I realised a tiny amount does the trick. I adore the shimmer from this product and will probably keep for special occasions.
The body lotion absorbs into skin quickly so you can get dressed without having to wait; the bath & shower gel creates silky smoothness. Most people (myself included) view fancy cleansing gels as a luxury and most-likely use when gifted. Already I’m wary of application – I don’t want the gel to run out. Having said that, if you believe a nice body cleanser is a necessity, you’d no doubt love for daily use. My one disdain is the conditioner packaging. The bottle sinks in if you squeeze to get out – I can overlook as the product feels nice on my hair. A personal dislike is the texture from the body lotion. I’d prefer a richer formula nevertheless it’s a lotion not cream, therefore expected.
Vegan, cruelty free beauty products
The difference between vegan and cruelty free: vegan is free from animal-based ingredients, cruelty free means items not tested on animals. To truly avoid animal suffering, it’s important to look out for both.
We need further change in the industry and more brands stepping forward to support sustainable and ‘clean’ beauty. I’m not perfect and equally need to continue to adapt my shopping habits. I’m happy on The Style of Laura Jane to highlight companies paving the way with results-driven formulas.
What is your favourite vegan, cruelty free beauty products? Have you tried any of the items mentioned before?