In 2020, I don’t believe there is any reason to not use vegan, cruelty free beauty products. I’m glad brands are starting to agree. Here are three animal friendly brands worth considering for your 2020 beauty shopping:
Disclaimer: The products below have been gifted to me. I do not receive commission or payment for any links you click or items you choose to purchase. Opinions are mine alone.
Cake: Sulfate-Free Thickening Volume Shampoo & Conditioner
Cake’s volume shampoo and conditioner caught my eye with its pink packaging and positive reviews on scent. After a long day (typically including a workout), my hair continues to smell like coconuts. (I actually got my family to smell my hair to back up my claims). Using natural ingredients and “super proteins”, Cake adds hydration and hair plumpness.
It took me a couple of weeks to notice a difference with volume. Despite agreeing to the product claims: thickening and weightlessly cleansing, I believe hair shine is the best benefit. Never has my hair felt so shiny! The conditioner doesn’t have enough richness to cure my frizzy strands alone during winter, but I’d happily purchase both items.
Antipodes: Kiwi Seed Oil Eye Cream
Antipodes is a certified organic, natural, cruelty free brand with a vegan status. According to the website, the Kiwi eye cream will “stimulate synthesis of collagen production in human skin cells by up to 82%”.
Light-weight, soothing and delicate, the cream contains avocado oil, kiwi seed oil and Vinanza grape. When applying, there is a cooling sensation which feels marvellous in the morning. Goodbye puffiness.
Throughout my time working on cosmetic counters, I always told customers: Skin around our eyes is 30% thinner than the rest of our face. Customers would murmur a gasp and request an eye cream recommendation. But I didn’t buy eye creams – I told myself I wouldn’t need them until I’m older. And somehow, my 18-year-old-self became older and now I’m out of excuses.
Thank goodness because since using, I’ve realised how badly my eyes needed extra TLC. I assumed their dryness was due to dehydration from cold weather. This cream lasts a long time and has become an absolute must.
For full details and to buy, click: Antipodes Kiwi Seed Oil Eye Cream.
Guava & Gold: Paradise Found Collection
Guava & Gold is a brand that captures holiday scents – think tropical, romantic, wish you were here… Immediately upon reading the Paradise Found collection ingredients: Tuberose, Arabian jasmine, golden amber and pink cedar, yellow freesia, pear blossom… I knew this range would suit my cruelty free beauty routine.
The Paradise Found range I’ve reviewed, includes the Body Oil, Bath & Shower Gel, Lotion and Conditioner.
If the ingredients I’ve mentioned aren’t captivating enough, there’s the luxurious look and individual scents to also discover within the individual products. For instance, the conditioner features coconut, avocado and manuka oils, while the shimmering body oil additionally blends macadamia and almond. The oil was difficult for me to dispense – quickly I realised a tiny amount does the trick. I adore the shimmer from this product and will probably keep for special occasions.
The body lotion absorbs into skin quickly, so you can get dressed without having to wait. The bath & shower gel creates silky smoothness. Many people (myself included) view fancy showers gels as a luxury – I’m more wary of application running out. Having said that, if you believe a nice body cleanser is a necessity, you’d no doubt love this item for daily use.
My one disdain from the collection is the conditioner packaging. The bottle sinks in if you squeeze to get conditioner out. I can overlook this though as the product feels beautiful on my hair.
Vegan, cruelty free beauty products
The difference between vegan and cruelty free: vegan is free from animal-based ingredients; cruelty free means items not tested on animals. To truly avoid animal suffering, it’s important to look out for both.
We need further change in the industry and more brands stepping forward to support sustainable and ‘clean’ beauty. I’m not perfect and equally need to continue to adapt my shopping habits. I’m happy on The Style of Laura Jane to highlight companies paving the way with result-driven formulas.
These items were gifted to me, but this does not affect my opinion. Some affiliate links included. Click here to find out more.