There are two questions that simultaneously crop up in every blogger’s life – Should I go self-hosted and should I follow a blog niche? The verdicts are in, and the answer is more puzzling than a dog playing mum to a cat. (My dog is petrified and angry of felines).
Do your research, and you will see equal support for both sides. Especially with a blog niche.
Why I’ve created one
The Style of Laura Jane has always been an undisclosed concept. It’s lifestyle, but it’s not about focusing predominantly on fashion or beauty etc. If my blog was a person, it would be selfish and fascinated by everything. My site has refused to settle, leading me in despair at trying to describe it.
The only consolation, is my confidence that every post contains a positive message. Even if an article is full of emotion like my post on reporting my sexual assault, I still try to write my last lines on a high. I’ve discussed blog branding before, and anything being marketed, needs a clear, specific story. Who is your target audience? What defines your blog? What sets it apart from the rest?
There’s no intention here to scare you or make you panic. A lifestyle blog is still a category in itself, and a type of niche. This is about helping to define it.
I guess I got bored. Writing about everything became tiring. The endless possibilities, gave me permission endlessly question my ideas. I craved structure. I wanted to talk about my blog in confidence, to say, this is exactly what it is and this what you will find.
So, what is the niche?
My niche is technically just a women’s life blog, but this is how I now describe it:
A provocative life blog for women. A place for young women exploring life, to find deeper meaning on topics affecting them.
My about page also goes on to say: Combining the relatable tone of a woman’s glossy, with topics discussed in newspaper stories
I really love typing about deep issues and exploring subjects affecting me. My favourite pieces I’ve published, are on mixed-race fetishism, feminism and mental health taboo’s. I want to try to push boundaries and create opinion maybe not heard elsewhere. So, my blog niche is technically still open and stubborn, but it’s definable now and my content will begin to shape this.
- Love and Dating
Blog advice I regret sharing
What makes a blog successful? To me, it’s not about stats. It’s about the blog owners aims. As an example, there are two blogs. One has a much smaller following and less blog views, the other has a lot of blog views and has been able to work with some brands and earn some money. However, the first blog with the smaller following, is able to sell their products and get their loyal readers to click and buy items through affiliate links. In turn, earning more money and reaching their desired blog goals.
Money doesn’t have to include in the equation. Whether you want to earn, share or just freely create writing that engages an audience, it’s about focusing on you as a blogger and your aspirations.
I was quick to give advice that worked for me. Rather than focus on the bigger picture and the simple fact that bloggers are all different, I would say – promote here, post there. How am I confident the way I talk on Twitter or Instagram will work for someone else?
In a year and a half of blogging, I’m confident about one thing
You don’t have to try to add humour or write as casually as a conversation. There are countless blogs, newspapers and editorial publications around, and they don’t all follow the same structure. What they do nevertheless, is research their who, what and why – they know exactly what they are about and who they are trying to connect with.
They follow the same tone. As readers, we don’t want surprises. We want to pick up a Vogue magazine and not find a Cosmopolitan article in there, and vice versa. Gathering all the blog advice given, this is the one for me that sticks – be you, make that clear and then put yourself out there with your message. Another thing, don’t forget or stop paying attention to your loyal readers who support you.
Do you have a blog niche and have you considered blog branding? As a reader, are you put-off by my lack of beauty, fashion and health categories?