There is a checklist written for valuable content; it must be shareable, findable, understandable, readable and actionable. That’s quite a few ‘able’ factors to consider.
This is the kind of post that I would usually shy away from. In putting forth this intrigue, I’m opening suggestion to diverse opinion – how can one say whether another piece has valuable content in general?
The rise of clickbait articles – main purpose simply for you to click, has bombarded the internet and left readers continually disappointed when the titles don’t deliver.
I love a clickbait title – a cliff-hanger heading that makes a viewer feel compounded to find out more. But I also hope to provide the answers. And then I want to exceed them. Sometimes it’s not about whether a person agrees; it’s the fact that my work moved them enough to contemplate their thoughts.
I’m tired of seeing titles which promise me all the solutions in the world. That somehow by reading, I will know how to organise perfectly, remove my acne in a matter of weeks and overhaul my entire lifestyle.
It’s the situation of me clicking and sourcing no new information. There is nothing out of the ordinary or intriguing enough to think that the writer has researched.
For example, if ‘write a list’ is your ultimate planning tip, that’s insulting that you believe your peers wouldn’t know that. At least tell me how to arrange that list. Provide examples of staying on track.
This issue is dominating across large ‘help’ blogs and digital publications. Just yesterday I was researching Pinterest – a blogging goal of mine is to create an account, and I must have travelled online to 5 new links before finding any reputable answers.
It was a case of websites writing those – ‘read here to find out how to do this first’ and ‘check out our tips before continuing’.
I understand that this trick is how you increase your view count and I’m not against internal links. Why wouldn’t I try to convince a reader to stay on my blog?
However, there’s a difference between enticing to keep a person article reading and then lying about what’s on a webpage. The worst is when you get to the bottom and then the solution is stored in a download, which means giving your email address.
The problem of no valuable content may be due to people no longer wanting to read. Magazine-type websites feature articles centred on photos – ‘the best hairstyles this season’.
YouTube has paved the way for video content – editing itself has surged to snap speed with all sorts of tricks to entertain you. Followed by simple directions to subscribe and continue watching.
I’m fairly old school in the sense that I adore reading – providing that the author can keep me hooked. Yet I struggle to find text which appeals.
Twenty-something sites are beyond stereotypical. It irritates me at times when I notice ‘girl boss’ and bae. If I summarise their content, it suggests that we are purely caught up in celebrity news – what so and so tweeted, social-media and the same ideas repeatedly.
I guess I’m waiting to find that breakthrough – not necessarily with my blog because I’m not stating that I have the greatest valuable content (all down to judgment). But a place that’s dig deeper and brings knowledge that truly makes us ‘girl bosses’; a place that I can’t witness replicated on a million other pages.
So an entirely different outlook. Until that day comes, I’m going to try to avoid the clickbait with no worth and look for the sites that challenge me to engage.
Do you agree? Are most web pages too similar and do you stumble on the articles you want?
If you loved this, read: How do You Become an Individual in a World of Copycats?