There’s not a week that goes by when I don’t read about blogging tips. Nestled amongst the advice on social-media and page promotion, is acknowledgement of blogging authenticity. Or a word you usually see: ‘fake’.
We are so quick to judge who we believe is a ‘fake blogger’. And for those of you innocently sheltered from the term, it’s the concept of a person creating a blog for the sole intention of money and freebies.
It’s no longer a hobby. People now take blogging seriously; these micro-celebrities who travel the world and receive worldly pay-checks.
As the years keep rolling and more become established, it’s harder to climb up the tree and reach the apples. So some of us settle on possibly achieving a small percentage, maybe we just want a new outfit.
And what’s wrong with that?
If you saw a person painting the most beautiful artwork on the streets, would you be mad if they declared that they wanted to make a profit?
If you trained in a musical instrument and realised that you could teach another, would you think it’s fake if you asked for payment?
With blogging taking up hours of our time – practically positioning itself as a full-time role, is it wrong to want to gain some financial benefit?
There are hidden rules in the community.
“Don’t show any sponsored content for at least a year”
“Don’t do too much SEO”
“Be careful expecting payment while you are new”
I consecutively read debates on how to appear genuine. As though a mere interest in monetization – without being already successful, will reveal your work as untrue.
Shouldn’t we all stop classifying ourselves as phony?
Yes there are those out there who see blogging as nothing more than a potential step to a lifestyle of glamour.
There are those who post generically in hope of an inch of fame and recognition.
However, blogging authenticity should stretch further than this in our judgement.
If you want a passionate, dedicated blogger; look for a passionate, dedicated article. If your heart is in writing and your personality reflects in each arrangement of lettering, then you shouldn’t fear the thought of lies and misunderstanding.
Crucially, blogging is about selling yourself. Not every great blogger is a great writer and vice versa. What makes someone unique is whether their mind transcends through their words.
That’s what’s different than when writing for a publication. In magazines, people are not necessarily scrolling to check who the author of the piece is.
Marketing is all the same
It’s a hard pretence to produce a brand and play a long, if it’s not real. And rather than get caught up analysing, why not begin to trust.
The work will always show its true colours.
Instead of questioning why someone has opted to display a couple of sponsored posts, I’m going to click on them and see whether the words match up to the person.
If you ever you see me promoting neon clothing, I fully expect you to accuse me of something. Without good explanation, it’s obvious I am too neutral for that palette.
Bloggers have a hard time trying to persuade non-bloggers that what we do is tough. Then we have to be wealthy enough to put together the reviews that bloggers are supposed to be known for.
Why do we need to feel afraid of wanting to raise a small profit? If you’re micro, you’re hardly going to travel the world or be a millionaire because someone bought the product you are an affiliate to. Most-likely, you will receive a free coffee or on a brilliant chance, a new outfit.
I understand that branding is significant and we need to gain trust before we launch out. However, I don’t like the thought of being tied to rules.
It’s not wrong to sneakily add a couple of links across your article to get a reader to view more. Neither is it wrong to try to attract Google’s algorithm or advertise a dress you love in the process of earning.
In theory, we could all be accused of something. But the blogging world is competitive and there’s no shame in doing what you can to get yourself out there. And as long as we are honest and not caught up in cash and items, there’s no shame in reaping a gift or two.
How do you know if someone doesn’t have their soul behind it? As I said, look for the passionate, dedicated articles and that will tell you how much blogging authenticity a blogger holds.
How do you feel about blogging authenticity?
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