Recently I went past 4,000 followers. There is more that I am working on, but here are 5 ways that I have an updated Instagram.
1. Used the same filter
I noticed that most of the biggest Instagram accounts use only one filter throughout their images. This creates a polished effect and makes a page more visually appealing to look through.
I had my hesitations about doing this for the longest time, but I am so glad that I have now changed. I use the VSCO app and Snapseed which is great for black and white photography, as well as editing lighting and contrast etc.
2. Emphasised lifestyle
When I initially created my Instagram, I was entirely focused on fitness. I ended up posting daily images of me with motivational captions. Now that I have a blog, I want my social-media to all compliment each other and work as a lifestyle brand.
Since returning from my holiday, I changed not only my life but the images that I choose to upload. Featuring my vegan meals, makeup looks, scenery shots and various images which I think would appeal to my audience.
I continue to post my fitness progress as health plays a huge role in my happiness and it was the topic which devloped my account.
3. Experimented with artistic angles
I challenge myself to produce photos which are a bit edgy or different. I am trying to break away from the typical – hands on hip pose (you might see me do this soon) and take images which help me stand out.
4. Ensured continuity
My updated Instagram uses continuity in two different ways:
Firstly I stick to a pattern. There is always 3 images before I post food and I am cutting down on images of me being side-by-side.
Secondly, whilst I am experimenting with photography, I am also keeping my photographic styles similar. My food photos are taken in the same place and my selfies are against the same wall. This helps with keeping my Instagram clean and not too distracting.
5. Cut down on posting daily
There was this pressure before to upload an image daily – in fear that my account would stop growing. I ended up with photos that I did not like or one’s that were far better quality than others.
And the truth is – you may gain new followers every time you post, but you likely lose them too.
I post now when I am confident with a picture. That means I sometimes upload everyday or I might wait a few days.
Getting into the habit of having an updated Instagram account is beneficial to maintaining growth. Have you found a formula that works for you or are you wanting to change your account in some way?
Related: Why people fail at blogging