There is no manual or guidebook when it comes to blogging and not making blogging mistakes. When I stumble upon the countless websites offering advice, they usually are unspecific – “write what you are passion about” – “post quality images”.
And just when I think that I have it all figured out, another successful blogger informs me of something different.
Be that as it may, I have in my first year of blogging, made many blogging mistakes and learnt a number of lessons.
1. Publishing posts that I am not proud of
Maybe it is the fear that a few days have scuttled by and my homepage has not been updated. Maybe I love the article idea in my head, but the execution is sloppy and poorly thought out.
As a perfectionist, I seek out the errors and critique beyond an observant eye. I know that it takes a lot for me to be proud of my work. But I also know that it is worth waiting for those proudest moments to materialise.
When I rush a post or post for the sake of it, I end up not appreciating my blog and perhaps not enjoying the world of blogging as much as I should.
2. Over-thinking my posts
Have I posted too much about beauty?
Is it ok to source my images or should I photograph more of my own?
And why is this piece of writing not as successful?
I do believe in checking your stats and reviewing your blog’s popularity throughout each month – it is important to know your readers – do you want to share what they are not interested in?
On the contrary, do we ever really know what is going through a person’s mind? You could analyse for hours upon hours and be left with the same questions; they same interrogative bewilderment running through.
I have to be happy; I have to be typing in the present moment and feel assured that what I am typing represents what my blog is about. And if I over-think beyond that, I don’t think that I would be capable of publishing anything else.
3. Comparing to other bloggers
I have said profusely before to never compare your work to another. This is one of the greatest blogging mistakes.
In the beginning I was petrified of being ‘wrong’. That somehow I should not be so formal with my words; I should not write deep analysis on topics which many of us can relate too.
I should be more ‘bloggy’ – definitely a word, and write reviews and share my opinions on the latest films and fashion.
That is not entirely me. And I love those types of posts – do not think that I am criticising them. In fact I do love putting together a good review and certainly on products that I think my readers need to know.
The blogging market is ludicrously saturated. So as bloggers, if we can find an audience for what we enjoy writing – continue writing about it. Whether that means posts on your day-to-day living or on your weekly shopping review. There is no right or wrong.
4. Being over-keen to collaborate
The first time that I opened up my inbox and came across an email from a brand – I was absolutely ecstatic.
I could not believe that a company actually wanted to work with me. My excitement and gratitude completely took over from my business sense.
And whilst it seemed like a wonderful partnership back then, in hindsight – maybe it wasn’t?
My worst mistake was a fashion company who has clearly spun the digital influencer community around their merry-go-round. Meaning, when I researched their name, I became inundated with YouTube stars and bloggers who appraised this fashion label as though they wore it every day.
The brand wanted me to browse and find items on their website which I could discuss. That was super easy as I generally liked the look of most of their clothing. They would then send me a couple to review.
Just as I was about to finalise this deal, I discovered that beneath all the ‘happy customers’, there were thousands of complaints from people claiming that they did not receive their clothes or that they took ages to deliver – various issues of criticism.
I quickly cancelled and my final email from them was incredibly rude.
Saying no to a brand is tough – especially if you are not used to collaborating. It is a good feeling though and since that experience, I have placed a higher level of significance on what products go on my blog. I am not afraid to say no or to raise concern if I have any doubt.
5. Not marketing enough
One question I was being ask consistently on my old blog Lauzies Lifestyle, was how to market. Everyone says social-media, but how exactly?
I have realised that it takes more than a tweet and an Instagram caption to attract an audience. If you haven’t already, check out how I updated my Instagram.
It takes many posts, many comments and a heap of interaction. You have to interact on social-media equally as you do with other bloggers.
Before The Style of Laura Jane, I had already built up connections on my Instagram. And I felt scared to tell my fitness following about my blog. But they were incredibly supportive and motivating.
If I had just posted and not taken an instant to know them, they would not have encouraged me. Admittedly I do not focus on my Facebook following like I do with my blogging and Instagram – and that’s why results are different.
Another part of my blogging mistakes that I am working on…
6. Wanting to always be up-to-date
In a dream world, I would leisurely read every post which interests me. I would forever comment and my name would be splashed across WordPress attached with support.
Reality however, is that I cannot find enough hours in the days to be a magician. Somewhere and at some point, I miss my potentially favourite posts. I miss my favourite bloggers thoughts and my comments are non-existent.
I wish that this wasn’t so – yet I am unapologetic. Non-bloggers just cannot fathom how this ‘hobby’ exhumes our time. But bloggers – we know the story. We know how much work goes in; therefore we should be ok with ourselves to do as much as we can.
7. Not being confident
People repeatedly tell me that I am super creative and as a creative, I am the least bit arrogant. Alone that sentence made me want to write a disclaimer.
If I am not confident about my blog – then who is? As a creative, why do I struggle to put declarative sentences together?
Why can I not say – I am a brilliant writer with an extraordinary talent?
I do not want to be seen as conceited, although I know that writing is a tough industry. It would be one of my blogging mistakes if I put at the beginning of this post – “these tips may not be helpful”.
In summary, out of my blogging mistakes, the worst has been to not acknowledge my achievements. Insecurity can seep in every corner of the digital world, which means my mind needs to stay content and speak good of my work without fear.
What are your biggest blogging mistakes?