I knew I took a risk when I created Lauzies Lifestyle. I wanted it to be a lifestyle account that makes a person think – maybe about more than their next purchase. As I sectioned each idea into a category, I remember my creativity buzzing like a bee with honey. There was so much to share and bundles to plan; even though establishing a blog is now as ancient in the digital world as building a brick wall.
There is nothing unique in submitting your words to a blog. It is time-consuming, tiring; you put your whole heart out there and you do not always receive the ‘I love you too’.
The same awards, the same tags and similar reviews; individualism online is a rare breed. I can close my eyes and picture my social-media news feed. There will be perfectly filtered selfies, smoothies bursting with fruit towers – so high that you wonder if you could drink it, symmetrical eyebrows, abs; a person facing the sun with their backs turned to the camera.
I compete with myself everyday to stay true to who I am and one day hope that I can leave a footprint that is not identical. I do not protest that I never follow the crowd.
They say that the best ideas are the ones that come from another; there is no shame in finding your originality through a different inspirational source. But through everyone’s similarity, there has to be something that makes us stand out.
First and foremost – do not copy
What is copying today? Of course if you post a beauty tutorial or share blogging tips, you cannot be surprised that a follower of yours has also done the same. To me, copying is taking something specific.
A few weeks back, I published a piece which I had not seen on my reader before and changed the layout of my photos. The very next day, I see a post with the same title, the same introduction and the same type of images – only they wrote that they had thought of it.
It was not an exact copy where I could email and say – hey, you have stolen my work. It was a repeat on creativity which I worked hard to brainstorm.
This is a complex subject in one sense, because who is to say that the person even read your words? You might be convinced that they have duplicated, when really your brains have conjured up likeness.
Nevertheless, if you know deep down that your writing is influenced, just add a quick sentence of mention in your post – include a link/tag. The blogger will be extremely flattered, they will probably read and comment, plus it can help with your SEO. I will personally become more aware of this when I write.
Ensure you show your personality
Everyone loves a read on good advice. Be that as it may, frequently I encounter tips suggesting that you drink more water, find out your skin type, write things down or do a workout.
How do you make that different?
Insert an anecdote; give an example. If you are going to advise that I take a bath to help relax, tell me what bubble bath to use or put a fact on the ideal temperature. This to me is what makes a person emerge. With these distinct traits, you can become memorable and that can generate an increase in views and followers.
Don’t be afraid to have an opinion
There are countless disclaimers out there and my theory is; people are afraid of judgement. We worry that viewers may believe that we are arrogant and perhaps a know-it-all.
I myself am blunt in life and I routinely wonder if that translates to rude online.
I regard it as interesting however, when I read an unashamed attitude. It is important to not worry about disagreement, as it will forever occur naturally. On the other hand, there is a well-defined line between writing about what expresses you and being plain negative.
Occasionally go against the grain
When I produced “Why do we not accept that all sexual assault is wrong?” two days ago, I was aware that it refers to a controversial topic. And I knew that the reaction would alter from a fashion or fitness post.
Despite receiving less likes and comments than usual, it gained the highest views. It has already gone on to be in my top most viewed, therefore I consider this article change to have paid off. Whilst it is significant to have familiarity, switching things up every now and again, keeps your blog feeling fresh.
On a side-note, if you read: The lost value of a photo, you will be aware that I am experimenting with trying to look less ‘posey’ in images. I figured you just need to not know that someone is capturing your photo.
What do you do, to try to be an individual?